After much iteration
and development over the course of these 2 years I have developed a three stage
creative process that allows me to consistently learn and produce quality
content when approaching and developing a task. This creative process is
transferable and I am satisfied that it always gives me the opportunity to
learn.
The three titles I
give to my creative processes are; Discover, Design & Deliver.
· The term ‘Discover’ represents a step
in my creative process that sums up the exploration process of design. Namely
finding things I like, would require for reference & inspiration when
creating something. All these things are put together into a Mood board or
style tile that I keep to hand during the next stage of my process. (A website
software that I use to greatly increase the efficiency of this process is called
Pinterest.com; which is a media boarding website.) The main aim of this process
is to be open minded and observant identifying things I would like to include
in my design.
· The term ‘Design’
represents just that; it is the stage that I draw upon my mood boards to create
several iterations that could potentially become the final design. Similar to
the last stage I attempt to keep an open mind combining my inspirations together
in order to craft something interesting and new. This stage can come in the
form of ‘thumbnail’ sketches both traditionally or digitally. When designing
for media it can also be a storyboard for an animation or a draft for a
character board anything that represents a potential future design.
· The
final stage of this process is called ‘Deliver’. This word represents the final
created design, creating the end product. If it were an illustration it would
be the final print. If it were media it would be the final animation or movie.
The process of this stage is to define and polish. In the traditional world it
could be a painting but in modern industry it would likely be the final render
of a software document ready for the client. The aim of this stage is to be
critical and to fully refine the result.
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