Welcome to Sick Juju !

My name is Jacob Kennedy, I am a full time student in my second year of level 3 animation, games and VFX at Newcastle college. Sick Juju is the pseudonym I have created to represent the productions which shall be displayed throughout my blog. But first in order to help you understand my work, I would like you to take the time to hear more about myself.

When creating my pseudonym, I wanted to assume an identity that was personal to myself and represented my desires and interests. The inspiration for the name came from my interest in tribal culture. 'Juju' in African culture is their way of representing the karmic system found in modern Buddhism. If you do good things, you receive good Juju and so forth. The word 'Sick' was derived from modern slang meaning good or cool, creating the rough translation of my blog to mean 'Good karma' or as i prefer to view it as 'Fun times'.

When creating artwork my biggest influences are from artists such as: Bros-mindZeroFriendsTony RiffZinkase & Mcbessfavour the styles of these artists because I value their use of bold and bright block colours coupled with their unique art style to create interesting prints with personality. When creating artwork I am always sure to seek influence from at least one of these artists to help experiment and develop my own style.

One of the things I most enjoy when creating artwork is the opportunity to add life and personality through animation. Big influences and motivators to my animation comes from artists such as: Jerry Liu Studios & Henrique barone. Each artist inspires me with their own individual merit, Jerrys liu's use of secondary motion create characters with a more personal feeling. Henrique barone's process of animation allows for a fluid motion that is visually appealing.

In my next year of animation at Newcastle college I shall be given the opportunity to utilize the software 'Cinema 4D' to develop and experiment in 3D. I am keen to experiment with cinema 4D due to inspiration from the 3D modelersRik OostenbroekJustin Maller & Beeple (Crap). These artists demonstrate how the software can be manipulated to create unique abstract artwork that transcend visions that 2D artwork can portray.

Over the course of the year I seek to fill this blog with my journey as a designer, with every journey it is important to understand what I am aiming for. When starting Newcastle college 2 years ago I was interested in improving my illustrations and joining the games design community in the work-space. As I have developed as a person and animator, my ideas, visions and directions have changed. I am currently interested in improving my skills as an animator and illustrator, I am keen to experiment with games design, but I mainly want to focus on animation skills and preparing myself for the workplace. 

Thank you for taking the time to get to know myself and this blog better, I hope you will stick around to investigate my journey in the future.

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